Sustainable packaging solutions in Germany: Consumer preferences and environmental impact
University of edinburgh MA Social Policy and Economics, United Kingdom.
Research Article
Open Access Research Journal of Multidisciplinary Studies, 2024, 08(01), 164–177.
Article DOI: 10.53022/oarjms.2024.8.1.0022
Publication history:
Received on 20 March 2024; revised on 12 July 2024; accepted on 15 July 2024
Abstract:
The world population is growing at high rate. The growth has resulted in an increase in purchases of packaged products, with packaged food experiencing high purchases. There are attempts to reduce pollution resulting from waste materials related to packaging. This study was aimed at investigating the factors influencing the choice of products consumers buy and how they choose between sustainable packaging and other forms of packaging. The study also investigated the environmental impact of sustainable packaging solutions. Incidentally, the study undertook a comparative study between the United Kingdom and the United States to gain and international outlook on sustainable packaging. To achieve its objectives, the study employed semi-structured interviews and case studies as qualitative approaches to data collection. Also, the study utilized a survey technique as a secondary approach to data collection, where 500 respondents were sampled and surveyed. The thematic analysis of the data and inferential analysis indicated that people with environmental awareness are likely to purchase products with sustainable packaging. Also, the analysis indicated that 60% of customers were willing to pay more for products with sustainable packaging. Also, the findings indicated that 75% were environmentally aware and 85% were satisfied with product attributes. The study recommends campaigns for sustainable packaging through policy and incentives.
Keywords:
Sustainable Packaging; Consumer Preferences; Environmental Consequences; Eco-friendly; Greenhouse gas emissions
Full text article in PDF:
Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0