A conceptual study on challenges in web merchandising
Department of Management Studies, Anna University, Trichy, India.
Review
Open Access Research Journal of Engineering and Technology, 2024, 06(02), 075–079.
Article DOI: 10.53022/oarjet.2024.6.2.0023
Publication history:
Received on 15 March 2024; revised on 02 May 2024; accepted on 04 May 2024
Abstract:
Web merchandising presents a countless of challenges for online retailers seeking to establish and maintain a competitive edge in the digital marketplace. This study examines the multifaceted hurdles faced by e-commerce businesses, encompassing factors such as intense competition, consumer behavior, data management complexities, personalization demands, mobile optimization imperatives, SEO, dynamic pricing considerations, security and fraud prevention measures. Retailers need to take a complete approach that combines modern technology, data analytics, and an in-depth understanding of consumer preferences in order to successfully manage these issues. Businesses may improve client interaction, boost online visibility, and promote long-term success in the dynamic field of web retailing by taking on these difficulties directly.
Keywords:
E-commerce; Web merchandising; Competition; Consumer behavior; Customer experience
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Copyright information:
Copyright © 2024 Author(s) retain the copyright of this article. This article is published under the terms of the Creative Commons Attribution Liscense 4.0